Senior Manager, Channel Reseller Asia

About the role

ServiceNow is looking for a Senior Manager, Channel Reseller Asia, a senior sales leadership role based in Singapore. You will build and run a high-performing team of Partner Sales Managers (PSMs) across Asia's non-named account segment, owning the partner-led new business number for Asia, setting the strategy, designing the territory model and coaching the team to execute a disciplined partner sales motion across a portfolio of accounts.

Key responsibilities

• Hire, onboard and develop a team of Partner Sales Managers across Asia's industry verticals, set performance expectations, run 1:1s and pipeline reviews, and coach reps through complex deal cycles.
• Define the partner-led go-to-market strategy for Asia's non-named account segment, including territory design, industry coverage (FSI, MRD, TMT, Public Sector) and partner selection criteria, and turn it into executable territory plans.
• Own and deliver the team's new business quota for Asia, maintain pipeline visibility, manage forecast calls and escalate deal risks.
• Work with the Partner Manager Group to shape the partner mix by vertical, geography within India and solution capability, and elevate partner relationships at the leadership level.
• Collaborate with Partner Marketing on joint demand generation programmes across India's key verticals, balancing partner-led events, digital campaigns and direct prospecting.
• Engage directly with C-suite and senior buyer stakeholders on strategic opportunities and support the team in multi-stakeholder deal cycles.
• Bring credible knowledge of Asia's enterprise technology landscape and its competitive dynamics, procurement patterns and digital transformation priorities.
• Maintain a regular cadence of weekly pipeline reviews, monthly business reviews and quarterly planning sessions, with data-driven reporting on team performance and pipeline health.

Required profile

• 8 to 12+ years in B2B technology sales, including 3 to 5+ years leading a sales team with direct quota ownership in the enterprise or commercial SaaS segment.
• Deep experience building and executing partner-led sales motions, knowing the difference between managing partners and selling through them.
• Strong understanding of Asia's enterprise technology landscape, including major buying centres, procurement dynamics, partner ecosystems (SIs, VARs, GSIs with India presence) and the competitive SaaS environment; a local network is a significant advantage.
• Working knowledge of India's priority verticals: Financial Services (FSI), Manufacturing / Retail & Distribution (MRD), Technology / Media / Telecom (TMT) and Public Sector.
• Demonstrated ability to hire, develop and retain sales talent, with a structured coaching approach.
• Experience operating as a senior stakeholder in a matrixed organisation, influencing without direct authority.
• Experience leveraging AI tools for pipeline prioritisation, account research, deal coaching and performance analysis.

Required skills

• Familiarity with enterprise SaaS platforms, ideally ServiceNow, Salesforce, SAP or comparable workflow / ITSM / ERP solutions.
• Able to position platform value at business and IT decision-maker level.