Senior Marketing Executive – Brand & Campaign Management (Banking)

About the role

Our client, a leading private bank in Singapore, is seeking an experienced Senior Marketing Executive to lead regional and local brand campaigns, wealth‑planning marketing initiatives, and campaign budget management. The role works closely with internal stakeholders, creative and media agencies, and markets across Asia.

Key responsibilities

• Manage regional brand campaigns and creative adaptations across multiple Asian markets, including localisation for websites, EDMs, digital display, social media and video assets.
• Ensure compliance with brand guidelines, maintain brand toolkits, campaign assets and corporate identity standards.
• Plan and execute Singapore marketing campaigns across paid, owned and earned channels, defining strategy, target audiences, KPIs, timelines and budgets.
• Oversee campaign creatives, landing pages, EDMs, social content, digital advertising and client communications, coordinating with agencies.
• Support wealth‑planning publications – content production, research coordination, vendor engagement, translations and launches.
• Drive amplification campaigns across digital, social, publisher and owned platforms, coordinating localisation across markets and languages.
• Monitor and analyse campaign performance, produce regular reports and presentations, and provide optimisation recommendations.
• Manage campaign budgets from planning through reconciliation, including spend tracking, forecasts and vendor procurement.
• Create purchase requisitions, review invoices and support payment processing in line with governance requirements.

Required profile

• Bachelor's degree in Marketing, Communications, Business or related discipline.
• 5‑8 years of experience in marketing, brand management or integrated communications, preferably in financial services, wealth management or premium brands.
• Proven experience managing regional marketing campaigns across multiple markets and working with creative and media agencies.
• Strong campaign and project management skills with a track record of handling budgets, procurement and vendor relationships.
• Excellent stakeholder management, communication, writing and presentation abilities.
• Analytical mindset with ability to interpret performance data and deliver actionable insights.

What we offer

• 14 days of annual leave.
• MOM‑standard medical and hospitalisation leave.
• Insurance coverage.
• Completion and performance bonuses.