Senior Marketing Executive – Integrated & Community

About the role

Vertical Institute, a leading AI training provider in Singapore, is seeking a Senior Marketing Executive to own and elevate its brand across social media, events, partnerships, and community initiatives. This high‑ownership position blends strategic thinking with hands‑on execution, reporting to the Digital & Growth Marketing Manager and guiding a Marketing Executive.

Key responsibilities

• Develop and execute the social media strategy and content calendar across all major platforms, ensuring consistent brand voice and visual identity.
• Lead organic and paid social campaigns that drive brand awareness, audience engagement, and business objectives.
• Plan, coordinate, and deliver B2C, B2B, and alumni events, workshops, and networking sessions.
• Drive community initiatives to strengthen alumni advocacy and long‑term engagement.
• Support partnership and co‑marketing campaigns to expand reach.
• Manage the creation and delivery of marketing assets such as email campaigns, event collateral, landing pages, and presentations.
• Oversee the relationship with the Public Relations agency, aligning communications with business priorities.

Required profile

• Proven experience in senior‑level marketing roles, preferably within edtech or technology‑focused organisations.
• Strong track record of managing social media, event marketing, and community engagement.
• Ability to balance strategic planning with day‑to‑day execution and team leadership.
• Excellent communication skills and a passion for storytelling.

Required skills

• Social media platforms (e.g., LinkedIn, Facebook, Instagram)