Senior Merchandising Manager, SEAA

About the role

CHANEL's SEAA Regional Merchandising team is evolving to steer the region through product strategy, planning, buying governance and cross-market coordination. The Senior Merchandising Manager turns collection intent into clear regional product strategies and actionable plans, while safeguarding brand image, fashion authority and local relevance. The role bridges Global vision, divisional direction and market opportunities.

Key responsibilities

• Define, communicate and cascade regional category strategies, collection priorities and business ambitions across SEAA, with a strong point of view on fashion energy, desirability, client relevance and sustainable growth.
• Partner with Merchandising Planning to turn business ambitions into OTB, sales forecasts and category plans, and define the regional buying strategy and assortment architecture from pre-buy through post-buy.
• Lead regional and core buys for assigned categories, review market buys, challenge assumptions and identify risks and missed opportunities.
• Orchestrate the collection cycle across markets, from pre-buy insights and launch preparation to in-season actions, markdown and end-of-season.
• Set performance governance through KPIs, run regular business reviews and share best practices to scale successful initiatives.
• Work with Planning, Supply Chain, Business Finance and markets to spot inventory risks early, and lead stock optimization through transfers, diversions and end-of-season actions.
• Create a co-creation model with markets and align Retail, Visual Merchandising, Styling, Learning, Press, Operations and Finance.
• Elevate merchandising capability across the region through coaching, knowledge sharing, tools and common standards.

Required profile

• Proven leadership experience and strong expertise in merchandising and buying within luxury fashion.
• Demonstrated ability to define regional strategy, lead complex buying cycles and turn insights into measurable business actions.
• Ability to lead, coach and develop teams beyond direct reporting lines.
• Influencing, stakeholder management and communication skills across Global, Regional and Market teams.
• Pragmatic, innovative mindset and comfort navigating ambiguity in a matrixed, fast-paced environment.

Required skills

• OTB, planning and forecasting, assortment and sell-through analysis.
• Inventory productivity and stock optimization.
• Strong product sensitivity and commercial judgment.