Senior Product Marketing Manager & Evangelist – ASEAN

About the role

At Snowflake you’ll shape how the ASEAN market understands, adopts, and accelerates the future of the AI Data Cloud. This role sits at the intersection of product marketing, technical evangelism, go‑to‑market strategy, and industry influence.

Key responsibilities

• Lead Snowflake’s product marketing and evangelism efforts across the ASEAN market.
• Build and execute go‑to‑market strategies and innovative programs that strengthen Snowflake’s market position.
• Evangelize the AI Data Cloud through speaking engagements, social media, video, and community outreach.
• Develop compelling messaging, content, and sales‑enablement assets for internal and partner teams.
• Partner cross‑functionally with demand generation, content marketing, sales, product management, and global stakeholders.
• Own end‑to‑end product launches for ASEAN, including briefings, enablement sessions, and PR coordination.
• Gather market and competitive intelligence and act as a thought leader on industry trends.

Required profile

• 15‑20+ years of experience in technology, product, and market‑facing roles with strong exposure to data management and AI/ML.
• Proven cross‑functional leadership and ability to influence senior stakeholders.
• Outstanding communication, presentation, and writing skills.
• Track record of technical or architectural leadership on complex data solutions.
• Analytical mindset with ability to turn insights into actionable plans.
• Deep understanding of modern data technologies across on‑premises and cloud environments.
• Experience with database products and a BS/BA or equivalent practical experience.
• History of partnering with field GTM teams to create high‑impact content for diverse personas.
• Insight into ASEAN market dynamics and fluency in regional languages (e.g., Bahasa, Mandarin, Cantonese, Thai) is a strong advantage.

Required skills

• AI/ML
• Data management
• Database products
• Modern data technologies (cloud and on‑premises)