Senior Sales Engineer - Grid Automation

About the role

Hitachi Energy is looking for a Senior Sales Engineer for its Grid Automation business in Singapore. The role promotes and sells Automation and Communication solutions, builds long-term customer relationships and supports customers across the full sales lifecycle, working with customers, channel partners, distributors and internal stakeholders.

Key responsibilities

• Support and grow sales of Automation (Substation Protection & Control) and Communication solutions across Malaysia.
• Manage the full sales cycle, including promotion activities, product homologation, distributor channel development and direct sales to utility and industrial customers.
• Drive successful outcomes for proposals, contracts and commercial negotiations.
• Develop and execute sales plans using company tools and processes.
• Identify sales opportunities and keep accurate records in CRM systems.
• Maintain direct relationships with customers and key stakeholders, lead discussions and contract negotiations, and ensure commercially competitive offerings.
• Support bid/no-bid decisions and project risk reviews.
• Collaborate with account management, bid and proposal teams, solution line specialists and regional management.
• Uphold HSE standards and promote a Zero Harm culture.

Required profile

• Bachelor's degree, diploma, trade qualification or equivalent in Electrical Engineering or a related discipline.
• Minimum 10 years of sales experience.
• Experience in the electrical industry, especially utilities, power transmission and distribution or power systems projects.
• Experience in substation automation and communication solutions is a distinct advantage.
• Strong sales, customer engagement and commercial negotiation skills.
• Strong written and verbal English.

Required skills

• Proficiency in Microsoft Office, Microsoft Teams, Outlook and SharePoint.
• Ability to assess customer needs and recommend suitable technical solutions.