Social Media Manager – FinTech

About the role

IG Group, a FTSE100 FinTech leader, is looking for a Social Media Manager to build brand presence and community engagement across multiple social platforms. You will drive awareness, consideration, and customer connection through compelling, social‑first content.

Key responsibilities

• Execute social media strategy on LinkedIn, X (Twitter), Instagram, TikTok, and YouTube.
• Lead content creation and manage community interactions.
• Maintain the social media calendar and coordinate with content, campaign, and brand teams.
• Design and run social‑first campaigns to boost awareness and engagement.
• Monitor conversations, respond to comments, and nurture community relationships.
• Track performance metrics and optimise content based on insights.
• Manage influencer relationships and social partnerships.
• Ensure all social content complies with financial services regulations.
• Stay up‑to‑date with platform changes, trends, and best practices.

Required profile

• 5+ years of social media management experience, preferably in B2C or financial services.
• Deep understanding of platform algorithms, content formats, and best practices.
• Experience with social media management and analytics tools.
• Knowledge of paid social strategy and advertising across platforms.
• Familiarity with compliance and regulatory requirements for financial services content.
• Data‑driven mindset with ability to translate insights into action.
• Proven crisis‑management capabilities.
• Strong organisational skills and ability to handle multiple campaigns simultaneously.

Required skills