Strategic Events Manager – APAC

About the role

Abnormal is scaling its Strategic Events program across APAC and needs a hands‑on manager to own end‑to‑end event execution and delivery. You will shape the regional events strategy, partner with sales and marketing leaders, and ensure each event drives pipeline and brand impact.

Key responsibilities

• Manage all event logistics end‑to‑end, including venues, booth setup, catering, AV, shipping, accommodation and signage across multiple markets.
• Source and negotiate with agencies, venues and production partners, handling contracts and vendor relationships at regional scale.
• Develop run‑of‑shows, timelines and contingency plans for concurrent events, and coordinate invitation, registration and attendee communications.
• Support APAC event calendar planning, prioritize investment against pipeline goals, and advocate for budget decisions with leadership.
• Partner with regional revenue marketing, sales, SDR/BDR, customer marketing, sales engineering and partner/alliance teams to align events with GTM priorities.
• Own event budgets, raise purchase orders, process invoices and track ROI, reporting results to senior stakeholders.
• Lead on‑site execution for flagship events, train temporary staff and troubleshoot real‑time issues.
• Capture leads, maintain CRM hygiene, forecast pipeline impact and create repeatable playbooks for future events.

Required profile

• 4–7 years of B2B strategic events experience, preferably in technology, SaaS, cybersecurity or enterprise software.
• Proven ability to own multi‑market event portfolios, budgets and vendor contracts independently.
• Strong program‑management skills, comfortable operating with ambiguity and driving cross‑functional outcomes.
• Experience working across multiple time zones and traveling 40–50% of the time.
• Ability to present event results, ROI and forecasts to senior leadership.

Required skills

• Asana
• Allocadia
• Coupa
• Jifflenow
• Cvent
• Salesforce
• Sigma
• Splash
• RainFocus
• Claude
• Google Suite