Assistant Director, Communications and Public Engagement

About the role

IMDA is leading Singapore's drive to become a world-leading Digital Economy, and its BizTech Group (BTG) drives innovation in emerging technologies such as robotics and quantum communications. This role sits at the intersection of IMDA's central Communications and Marketing Division and BTG, leading strategic communications, branding and public engagement for BTG's emerging technology portfolio, with a focus on building public awareness and acceptance of robotics and intelligent systems in public spaces. It also shapes the communications and positioning of the Punggol Digital District robotics precinct.

Key responsibilities

• Develop an evidence-based narrative that translates complex technology concepts into accessible stories for policymakers, industry, media and the public
• Establish and manage the brand identity and positioning of BTG's portfolio, including the Punggol Digital District, and develop co-branding and messaging frameworks
• Represent IMDA in cross-agency communications and coordinate joint engagement across the Punggol Digital District and other BTG projects
• Manage stakeholder relationships with precinct partners and broker communications decisions in a multi-stakeholder environment
• Optimise digital and social media channels and drive the public engagement strategy
• Set up monitoring and reporting on sentiment, reach and engagement, and use data to advise senior leadership and run crisis communications when needed
• Develop playbooks, messaging guides and engagement templates, and mentor team members

Required profile

• At least 15 years of experience in strategic communications, public relations, public engagement or marketing
• Proven track record in multi-agency stakeholder management (industry and academia) and public engagement frameworks
• Ability to engage and influence senior stakeholders and give candid, well-reasoned counsel
• Strong narrative development skills and analytical mindset, with experience tracking communications metrics
• Deep experience in media relations, including pitching local and international business media
• Comfortable in a matrixed environment and able to manage relationships across several teams at once
• Crisis communications experience is an advantage