Assistant Manager, Corporate Communications Office

About the role

The Assistant Manager in the Corporate Communications Office will help strengthen the global brand and reputation of NUS Business School. Reporting to senior communications leaders, the incumbent will drive media relations, internal communications, and social‑media initiatives to engage prospective students, partners and stakeholders across key markets.

Key responsibilities

• Build and maintain relationships with local and international journalists, editors and media outlets.
• Develop and distribute media releases, advisories and thought‑leadership content.
• Pitch story ideas, secure coverage and track media performance.
• Support crisis communication plans, draft holding statements, FAQs and media responses.
• Monitor public sentiment and media narratives to inform response strategies.
• Maintain a consistent brand voice across all social channels and stay current with emerging platform trends.
• Coordinate, film and edit short videos and reels to keep the school’s presence fresh.
• Schedule and publish posts using tools such as Meta Business Suite, LinkedIn, X, TikTok and other scheduling platforms.
• Monitor comments, messages and mentions, responding promptly and professionally.
• Track KPIs including reach, engagement, follower growth, click‑through rates and leads.

Required profile

• Demonstrated ability to build and maintain relationships with journalists and media outlets.
• Experience drafting media releases, advisories and crisis‑communication materials.
• Strong understanding of brand consistency and social‑media best practices.

Required skills

• Meta Business Suite
• LinkedIn
• X (formerly Twitter)
• TikTok
• Social media scheduling platforms