Assistant Manager, Visual Merchandising - Travel Retail SEAOC

About the role

The Assistant Manager, Visual Merchandising - Travel Retail SEAOC drives best-in-class Visual Merchandising execution across the Southeast Asia and Oceania travel retail region. Working closely with the Commercial, Marketing and Regional Store Design & VM teams, as well as external partners, the role translates Guerlain's global brand vision into commercially relevant executions in airports and travel retail environments. It covers product launches, permanent counters, animations and pop-ups, new store openings and renovations, visual updates, soft merchandising and VM-related operational coordination.

Key responsibilities

• Ensure consistent, high-quality execution of Guerlain's VM standards across all travel retail doors, adapting regional guidelines and implementing planograms, display guidelines, artwork and Axis rules.
• Manage launch materials and soft POSM, including adaptation, production, allocation, display guidelines and planograms, and keep launch and VM photo reports.
• Lead VM for animations, pop-ups, podiums, HPP and retailer activations, acting as the key VM contact with retailers, agencies and vendors and managing design, production, installation and rectification.
• Support new store openings, renovations, relocations and counter upgrades, including opening requirements, on-site set-up and resolving inconsistencies between hard and soft merchandising.
• Carry out regular market and store visits, coach Retail Managers and Beauty Consultants, review competitor activity and give actionable feedback.
• Manage VM vendors, production timelines, quotations, procurement and logistics, and coordinate with Commercial, Marketing and the Regional Store Design & VM team.

Required profile

• Minimum 3-5 years of relevant Visual Merchandising experience, preferably in luxury beauty, cosmetics, fashion, retail or travel retail.
• Experience managing VM projects from concept adaptation through production and on-site execution.
• Experience across multiple countries and cultures and with external vendors strongly preferred; exposure to airport, travel retail or luxury retail is an advantage.

Required skills

• Adobe Illustrator and Photoshop
• Skill in SketchUp and/or InDesign preferred
• Strong proficiency in Microsoft Office, particularly PowerPoint