Assistant Marketing Manager – Global Campaigns & Product Marketing

About the role

Reporting directly to the Brand Marketing Manager, the Assistant Marketing Manager for Global Campaigns & Product Marketing will own the planning, execution, and optimisation of Love, Bonito’s worldwide campaign and product marketing initiatives. You will translate brand strategy into compelling storytelling that drives both brand affinity and commercial performance across multiple markets.

Key responsibilities

• Develop and manage end‑to‑end global campaign calendars, aligning launch timing with product assortments and brand moments.
• Craft clear, data‑driven product narratives that resonate with target customers and support sales objectives.
• Collaborate closely with design, development, merchandising, and other cross‑functional teams to ensure consistent brand messaging.
• Monitor campaign performance metrics, generate insights, and iterate on tactics to maximise impact.
• Support the Brand Marketing Manager in strategic planning, budget allocation, and stakeholder communication.

Required profile

• Strong understanding of fashion retail, customer behaviour, and product assortment dynamics.
• Proven ability to manage multiple projects in a fast‑paced, multi‑market environment.
• Excellent communication and storytelling skills, with a focus on driving commercial results.
• Collaborative mindset and comfort working with cross‑functional teams.
• Passion for delivering high‑quality customer experiences and brand experiences.

Required skills