Assistant Performance Marketing Manager

About the role

Pedro, a global fashion brand, is looking for an Assistant Performance Marketing Manager to own the customer acquisition and retention roadmap for pedroshoes.com. This strategic, data‑driven role will shape the full‑funnel media mix, forecast budgets, and build data solutions that drive sustainable ecommerce growth.

Key responsibilities

• Develop and execute a full‑funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok and emerging channels.
• Define target KPIs (blended ROAS, CAC, LTV) and translate business goals into actionable media plans.
• Own multi‑channel budget, forecast spend, model ROI scenarios and reallocate funds to maximize profitability.
• Lead advanced analytics, build executive dashboards (Excel, Looker Studio, Power BI) and turn campaign data into strategic insights.
• Leverage Customer Data Platforms for audience segmentation and design automated, personalized retention flows.
• Provide data‑backed creative direction, brief content teams and run continuous A/B and multivariate testing on ads and landing pages.
• Utilize generative AI and platform‑native machine learning (Meta Advantage+, Google PMax, ChatGPT, Claude) to accelerate analysis, generate copy variations and streamline workflows.

Required profile

• Strategic thinker with strong analytical mindset.
• Experience leading performance marketing initiatives for ecommerce.
• Ability to collaborate with cross‑functional teams (commercial, UX, brand).
• Comfort guiding junior team members and managing multi‑regional campaigns.

Required skills

• Meta Ads platform
• Google Ads (SEM, Display, Performance Max)
• TikTok Ads
• Excel
• Looker Studio or Power BI
• Customer Data Platforms (CDP)
• Generative AI tools (ChatGPT, Claude)
• Meta Advantage+ and Google Performance Max automation
• A/B and multivariate testing

What we offer

• Opportunity to shape a global digital acquisition strategy.
• Collaborative environment with cross‑functional exposure.
• Access to cutting‑edge AI and analytics tools.