B2B Industry Marketing Specialist (Narrative)

About the role

The B2B Industry Marketing Specialist (Narrative) will shape TikTok Local Services’ outreach to the dine‑in, hospitality and travel sectors. Working within the TikTok GO team, you will translate industry insights into compelling value propositions and drive education programs that help merchants, creators and agencies succeed on the platform.

Key responsibilities

• Analyse dine‑in, hospitality and travel markets to uncover merchant, creator and agency needs, and craft clear value propositions aligned with TikTok product capabilities.
• Design and execute industry‑focused education and awareness campaigns, including summits, conferences and thought‑leadership events, and produce case studies and success stories.
• Monitor domestic and international lifestyle trends, develop integrated communication strategies, and promote merchant success stories to reinforce TikTok’s industry positioning.
• Support product‑market fit initiatives that increase partner willingness and capability to operate on TikTok.

Required profile

• Experience in marketing, business analysis, strategic consulting or advertising measurement.
• Strong understanding of marketing science, conversion attribution and brand lift analysis.
• Proven track record delivering B2B marketing narratives and industry strategy content.
• Ability to synthesize fragmented information into professional commercial narratives.

Required skills