Brand and Marketing Manager, SEA & India

About the role

Kendo, the beauty house of brands including Fenty Beauty by Rihanna, Fenty Skin, KVD Vegan Beauty, Ole Henriksen and Lip Lab, is looking for a Brand and Marketing Manager for its SEA and India region. Based in Singapore and reporting to the Senior Marketing Manager, the role leads brand positioning, messaging and consumer engagement across all touchpoints, and covers marketing planning, budget, in-store visual merchandising, special projects and events.

Key responsibilities

• Define and implement the brand's mission, objectives and positioning, and act as the brand's spokesperson across PR, social media, advertising, retail and education
• Manage the marketing calendar, plan and execute marketing strategies (paid media, partnerships, promotions, CRM, sampling, retail events), and own the marketing budget and ROI targets
• Collaborate with commercial, retail and education teams to drive sell-through and optimise brand presence with partners and distributors
• Lead special projects such as always-on campaigns and combat plans, and oversee consumer events
• Define pricing for new launches, review annual price adjustments, and forecast product launches with Planning and Retail teams
• Monitor campaign effectiveness and provide recommendations to the Senior Marketing Manager
• Oversee in-store visual merchandising and gondola displays, keeping them seasonal and aligned with brand guidelines
• Share consumer insights with global teams and stay up to date with makeup trends, innovations and regulatory changes in SEA and India

Required profile

• At least 7 years of experience in a brand or marketing role; beauty industry experience is a plus
• Experience in the Southeast Asia and India markets is a plus
• Strategic thinker and brand builder who works well in a fast-paced environment with multiple priorities
• Strong business acumen, analytical and organisational skills, and good interpersonal and communication skills
• Ability to present ideas to senior management and to work with a level of ambiguity