Brand Manager – Integrated Marketing Lead

About the role

The Brand Manager will translate Pizza Hut Singapore’s business priorities into integrated marketing campaigns that drive traffic, transactions and long‑term brand relevance in a highly competitive QSR market.

Key responsibilities

• Lead 360° marketing campaigns across digital, social, PR, CRM, delivery, dine‑in, takeaway and offline channels.
• Develop marketing strategies and campaign plans aligned with commercial and brand objectives.
• Shape brand storytelling to strengthen awareness, engagement and sales performance.
• Translate product launches, promotions and business priorities into compelling activations.
• Manage creative, PR, social, digital, media, production and activation partners with clear briefs, timelines, budgets and KPIs.
• Direct social media and content strategy, ensuring platform‑native, culturally relevant initiatives.
• Identify trends quickly and turn them into impactful brand activations.
• Support PR initiatives, media collaborations, influencer activations and partnership opportunities.
• Develop and drive nationwide promotions and commercial marketing campaigns.

Required profile

• Commercially‑minded marketer with strong strategic thinking and execution capabilities.
• Thrives in a fast‑paced environment and can manage agencies confidently.
• Understands how marketing directly drives business performance.

Required skills