Business Development Manager – Singapore

About the role

ShelfPerfect is a network of freelance merchandisers that keeps consumer brands visible, well placed and in stock across Southeast Asia, backed by its own technology and AI tools. It joined Singapore in January 2026 and now covers almost all of Singapore's retail, and operates in Hong Kong, Malaysia and Thailand. It is hiring a Business Development Manager to join the Head of Sales in Singapore: a hands-on role in a small, fast-moving team focused on winning and onboarding local brands in Singapore and Hong Kong.

Key responsibilities

• Grow the pipeline: build and keep the lead database fresh for Singapore and Hong Kong, and run the LinkedIn and email outreach tools, turning replies into meetings
• Join inbound meetings, run discovery calls and close local brands yourself
• Win and onboard clients: prepare proposals and contracts from templates, collect requirements and work with the operations team to get clients live
• Look after clients with quarterly check-ins using store data to show results and identify growth opportunities (more SKUs, stores, visit frequency)
• Support the operations lead on client requests and keep the sales engine running
• Manage the CRM in Notion, keeping leads, deals, clients and meetings up to date
• Keep the sales deck, case studies and rate cards current, and prepare the weekly pipeline report and help build the sales playbook

Required profile

• 2-5 years in B2B sales, business development or account management, ideally in FMCG, retail, trade marketing or a startup
• Enjoys both opening doors and looking after clients; organised and reliable, following up and keeping the CRM clean
• Clear, confident English; Cantonese or Mandarin is a plus for Hong Kong
• Humble, quick to learn and comfortable working in a small team
• Based in Singapore and able to travel to Hong Kong occasionally

Required skills

• CRM (Notion or similar)
• LinkedIn and outreach automation
• Google Workspace

What we offer

• Competitive base salary
• A seat at the table in a funded, fast-growing startup
• Direct coaching from the Head of Sales and CEO
• Room to grow into a regional role as more markets open
• An office in Singapore with a hands-on, low-hierarchy team