Business Development Representative

About the role

ServiceNow is looking for a motivated Business Development Representative (BDR) in Singapore to help generate meetings that convert into qualified opportunities and support early-stage pipeline growth. The role focuses on learning core prospecting and outreach techniques, engaging buying groups and developing a foundational knowledge of ServiceNow.

Key responsibilities

• Engage prospective buying groups through structured outreach, qualify meeting interest using defined guidelines and hand off qualified meetings to the GTM team for opportunity validation.
• Follow up across strategic marketing events.
• Reach out to current and future clients by phone, email and social media, using approved messaging and defined qualification criteria.
• Assess client needs with basic problem-solving techniques and determine the next steps.
• Collaborate consistently with the Global Business Acceleration management team, the Development team and the GTM team(s).
• Share brand-approved generated content with prospects to deliver a connected, personalized experience.
• Document all engagement and follow-up accurately in ServiceNow internal systems to support reporting and forecasting.
• Take part in development simulations and in-person competitions and meet KPI expectations.

Required profile

• High school diploma or GED equivalent.
• Strong verbal and written communication skills and the ability to learn and apply standard outreach and qualification practices.
• Relationship-building and interpersonal skills, able to collaborate with peers, sales partners, marketing, renewals, development teams and GBA leadership.
• High motivation, curiosity, openness to coaching and feedback, and a resilient, reliable, confident and coachable work ethic.
• Willingness to learn AI-native tools and to commit fully to Global Business Acceleration development tracks to launch a career at ServiceNow within 48 months.

Required skills

• Ability to influence others and convey a sense of urgency to drive issues to closure.
• Basic understanding of cloud computing and SaaS concepts, or willingness to learn quickly.
• Strong organization and attention to detail, following established processes for documentation and follow-up.