Commercial Marketing Manager - Growth Markets

About the role

Johnson & Johnson is hiring a Commercial Marketing Manager for its Heart Recovery business in the Rest of APAC growth markets. Reporting to the APAC Marketing Head, the role leads market development and commercialization, with primary responsibility for expanding Impella adoption in Korea and Taiwan and secondary responsibility for the wider region. It works with Commercial, Medical Affairs, Professional Education, Health Economics & Market Access, Regulatory Affairs and global teams.

Key responsibilities

• Own and execute growth-market strategy and annual marketing plans aligned with APAC Heart Recovery priorities.
• Lead Impella market development in Korea and Taiwan, focusing on patient identification, referral pathways, clinical confidence and therapy adoption.
• Provide targeted support for HRPCI market development across the rest of APAC.
• Drive launch readiness, market entry and expansion with country commercial, clinical and regulatory teams.
• Translate global and regional strategy into local positioning, campaigns, education and field-enablement programs.
• Advance KOL engagement, peer-to-peer education, congress activation and Heart Team development with Medical Affairs, HCS and Professional Education.
• Partner with Health Economics & Market Access and country teams on value propositions and reimbursement readiness.
• Use market, customer and performance insights to set priorities, optimize investment and deliver measurable outcomes.
• Manage budgets, agencies and cross-functional execution with strong governance, compliance and ROI discipline.

Required profile

• Bachelor's degree in Life Sciences, Business, Marketing, Healthcare Management or a related field; MBA or advanced degree preferred.
• 6+ years of marketing, product management, market development or commercial experience in medical devices, cardiovascular care, healthcare or life sciences.
• Experience in cardiovascular medical devices or cardiology-related therapies; exposure to TAVI, structural heart, interventional cardiology, heart failure, cardiac surgery or mechanical circulatory support is preferred.
• Regional experience translating strategy into execution across diverse APAC markets, healthcare systems and access environments.
• Fluent English; proficiency in an additional APAC language is an advantage.

Required skills

• Market assessment, segmentation, positioning, launch planning, downstream execution and performance management.
• Ability to lead through influence, align senior cross-functional stakeholders and deliver in a matrix organization.
• Strong analytical, communication and project leadership capabilities, with disciplined management of priorities, budgets and partners.
• Preferred: experience in TAVI, structural heart, interventional cardiology, complex PCI or mechanical circulatory support, and understanding of access, reimbursement, referral pathways and physician capability building.