Communications Manager – Luxury Fashion

About the role

As Communications Manager you will shape and elevate Louis Vuitton’s image, influence and desirability in Singapore, working closely with the Zone Communications team and local leadership to drive strategic communications objectives.

Key responsibilities

• Define and implement integrated PR and advertising strategies aligned with global brand priorities, ensuring Louis Vuitton maintains the top share of voice.
• Identify storytelling opportunities, lead media strategies for product launches, campaigns, events and corporate narratives, and manage press releases, media kits and content development.
• Plan and execute advertising across print, digital, social and out‑of‑home channels, optimise media mix and monitor performance to maximise ROI.
• Organise and supervise press briefings, conferences and events, maintaining an updated PR calendar and budget compliance.
• Oversee e‑commerce and digital media activities, including SEM management and influencer collaborations, leveraging emerging platforms to drive reach.
• Liaise with external agencies, mall marketing teams and media partners to ensure cohesive communication implementation.

Required profile

• Degree in Public Relations, Marketing or equivalent.
• Minimum 6 years of relevant experience in a managerial capacity, preferably in luxury fashion or lifestyle.
• Strong, established relationships with Singapore media and press.
• Entrepreneurial mindset with a results‑oriented approach.
• Excellent interpersonal, communication and organisational abilities, able to perform under pressure.

Required skills

• SEM
• Digital marketing
• Social media advertising
• Media planning
• Advertising strategy
• Press release development
• Media kit development