Deputy Director, Communications

About the role

NHG is looking for a Deputy Director to lead communications for its Population Health function. The role covers the annual communications strategy, corporate reputation, the 15M movement and preventive health campaigns, town and community communications, digital channels and team leadership. It is based in the Novena office and requires a 100% onsite arrangement.

Key responsibilities

• Develop and implement the annual integrated communications strategy, workplan and budget, aligned with departmental goals and population health priorities, working with Population Health Planning and Development
• Build message frameworks for NHG Population Health, the Regional Health Manager role and the 15M movement, and roll out the health masterplan to stakeholders
• Oversee media relations, press releases, interviews, spokesperson preparation, media monitoring and issues and crisis communications
• Lead internal communications, speeches, presentations and corporate publications
• Run integrated campaigns for the 15M movement, including Behavioural nudges and the Healthiverse platform
• Develop town-level communication plans for 12 towns and equip community partners, Resident Connectors and Organisers with toolkits
• Oversee websites, social media, email and digital campaigns, and ensure health claims are reviewed clinically
• Lead and coach the communications team, manage agencies and budgets, and report on awareness, engagement and screening attendance

Required profile

• Degree in Communications, Mass Communication, Public Relations, Marketing or a related discipline, or equivalent experience
• At least 10 years of communications experience, including leading teams and integrated programmes
• Experience in corporate communications, media relations, reputation and issues management, internal comms, digital channels and campaign delivery
• Healthcare, public sector or community engagement experience is advantageous
• Able to work 100% onsite in Novena

Required skills

• Excellent writing, editing and strategic judgement
• Stakeholder management, people leadership, project and budget management
• Ability to turn complex clinical and community perspectives into clear narratives