Digital Marketing Manager – B2B Financial Media

About the role

Hire Digital is looking for a Digital Marketing Manager to lead multi‑channel campaigns targeting senior decision‑makers in banking, fintech and financial services across APAC, the Middle East, Africa, Europe and other international markets. The role will be based in Singapore and will work closely with commercial, editorial, research and events teams.

Key responsibilities

• Design and execute digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards and conferences.
• Support demand‑generation, audience‑growth and lead‑nurturing initiatives for banking and fintech audiences.
• Manage CRM and marketing‑automation workflows (Pardot or similar), including segmentation, EDM campaigns and performance tracking.
• Collaborate with commercial, editorial, research and events teams to promote conferences, awards, subscriptions and thought‑leadership content.
• Drive webinar, virtual‑event and conference promotion across international markets.
• Assist with content‑marketing assets such as reports, whitepapers, newsletters, landing pages and campaign creatives.
• Monitor campaign KPIs, produce performance reports and provide optimisation recommendations.
• Oversee LinkedIn paid campaigns, lead‑generation initiatives and digital audience‑engagement strategies.
• Coordinate timelines and deliverables with regional stakeholders and multiple teams.

Required profile

• Proven experience in B2B digital marketing, content marketing or demand‑generation roles.
• Background in financial media, conferences, awards, fintech, SaaS, enterprise technology or professional services is highly preferred.
• Demonstrated ability to work independently within remote, globally distributed teams.
• Strong written communication skills for professional and executive audiences.
• Highly organised with solid stakeholder‑management and project‑coordination capabilities.

Required skills

• Pardot, HubSpot or Marketo (CRM/marketing‑automation platforms).
• LinkedIn Campaign Manager.
• Google Analytics.
• SEO/SEM tools.
• Digital reporting platforms.