Digital Marketing Manager (B2C)

About the role

We are seeking a results‑driven Digital Marketing Manager (B2C) to lead email‑centric campaigns for a multinational technology company. The role focuses on driving acquisition, activation, retention and revenue growth through data‑informed strategies.

Key responsibilities

• Create and execute comprehensive email marketing strategies aligned with revenue targets.
• Design tailored user experiences that boost sign‑ups, active usage, upgrades, retention and re‑engagement.
• Develop initiatives that drive conversion and usage, leveraging data to meet business goals.
• Translate organizational objectives into actionable marketing roadmaps with cross‑team alignment.
• Collaborate with analytics teams to refine success metrics and evaluate marketing impact.
• Build strong relationships with internal teams and leadership to ensure collaborative outcomes.
• Utilize machine learning and behavioral insights to deliver personalized marketing at scale.
• Conceptualize and implement experimental strategies that grow revenue and enhance customer lifetime value.

Required profile

• Bachelor’s degree or equivalent; MBA is a plus.
• 6–10 years of relevant experience in a tech or SaaS environment.
• Proven ability to work under tight deadlines and manage priorities independently.
• Deep expertise in email marketing and performance channels with a focus on testing and personalization.
• Strong analytical skills, capable of interpreting large data sets and deriving actionable insights.
• Experience creating iterative plans that continuously improve engagement.
• Excellent communication, problem‑solving abilities and meticulous attention to detail.

Required skills

• Email marketing
• Machine learning
• Advanced analytics
• Behavioral insights
• SaaS environment