Digital Marketing Manager (Global)

About the role

An exciting opportunity has arisen for an experienced Digital Marketing Manager to join a global organization undergoing significant digital transformation. The newly created role will shape and scale the company’s global digital marketing capabilities, driving content‑led campaigns, organic social engagement, website optimisation and audience growth across international markets. It is ideal for a hands‑on marketer who enjoys building processes from the ground up and leveraging AI to enhance effectiveness.

Key responsibilities

• Lead commercial growth across Greater Asia through direct customer engagement and distributor management.
• Develop and execute global digital marketing campaigns to boost audience engagement, brand visibility and business growth.
• Establish digital marketing best practices, frameworks and playbooks for adoption across global markets.
• Own and optimise the corporate website, focusing on user experience, content effectiveness, SEO and conversion opportunities.
• Drive content‑led initiatives across social media, email marketing and web platforms.
• Leverage AI and marketing technologies to improve content creation, campaign execution and overall efficiency.
• Partner with product management, regional marketing teams and business leaders to align digital initiatives with commercial objectives.
• Monitor campaign performance and deliver actionable insights using analytics and data‑driven approaches.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related discipline.
• 5‑10 years of experience in digital, content, demand generation or marketing communications.
• Proven experience managing SEO, website optimisation, content marketing, digital campaigns and social media channels.
• Background in B2B environments; blend of B2B and B2C experience is a plus.
• Ability to work across regional or global stakeholder groups in a matrix organisation.
• Strong communication and influencing skills with senior stakeholder engagement.

Required skills

• SEO
• Website optimisation
• Content marketing
• Digital campaign management
• Social media channel management
• Marketing technologies (e.g., marketing automation platforms)
• Analytics platforms
• CRM systems
• AI‑enabled marketing tools