Digital Marketing Manager – Healthcare

About the role

Fiture Health is seeking a Digital Marketing Manager to lead strategy and execution for healthcare clients. You will shape multi‑channel campaigns, guide a team of marketers, and ensure client objectives are met while driving growth for the agency.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies for healthcare brands across B2B and B2C segments.
• Lead planning, execution, and optimisation of campaigns on social media, content, SEO, SEM and paid advertising channels.
• Conduct market research, competitor analysis and audience insights to inform strategic recommendations.
• Monitor performance metrics, provide actionable insights and maximise ROI.
• Build and maintain strong client relationships, presenting plans, reports and recommendations.
• Manage, mentor and develop a team of Marketing Executives, allocating resources and ensuring timely delivery.
• Oversee project timelines, workflow coordination across marketing, creative and performance teams, and improve internal processes.

Required profile

• Proven experience in digital marketing, preferably within the healthcare sector.
• Strong analytical mindset with ability to translate data into strategic actions.
• Excellent communication and client‑facing skills.
• Leadership experience managing a small marketing team.

Required skills

• SEO
• SEM
• Paid advertising
• Social media marketing
• Content marketing