Direct-to-Consumer Ecommerce & Digital Lead

About the role

The position leads the Direct‑to‑Consumer (D2C) ecommerce and digital strategy for a global audio and infotainment brand across the APAC region. You will shape the online consumer journey, drive sales growth, and ensure seamless integration of digital initiatives with the brand’s overall objectives.

Key responsibilities

• Create and execute D2C strategies covering CRM, marketing automation, loyalty programs, and personalized upsell campaigns.
• Identify B2B prospects within the D2C framework to generate additional revenue.
• Use data‑driven insights to optimise the .com platform, monitor trends, and uncover growth opportunities.
• Lead Gift‑with‑Purchase (GWP) promotional planning and exclusive merchandise roll‑outs for APAC markets.
• Analyse sales performance, traffic patterns, and customer behaviour to refine product selection and pricing.
• Collaborate with global teams to define on‑site optimisation requirements using the SFRA framework.
• Enhance website and mobile experiences with UX‑UI tools, ensuring intuitive navigation and higher conversion rates.
• Design and run A/B tests on site elements, marketing communications, and user interactions.
• Recommend localized content and experiences based on regional trends.

Required profile

• Strong background in Direct‑to‑Consumer ecommerce, especially within the APAC market.
• Proven experience in digital marketing and data analytics.
• Understanding of both direct and indirect (retail) channel impacts.
• Ability to translate data insights into actionable commercial strategies.

Required skills

• SFRA framework
• UX‑UI tools
• A/B testing
• CRM platforms
• Marketing automation tools