Director of Sales & Marketing / EAM

About the role

Andaz Singapore, the first Andaz hotel in Southeast Asia and a lifestyle brand by Hyatt Hotels Corporation, is looking for an experienced, commercially driven Director of Sales & Marketing / Executive Assistant Manager-Sales & Marketing to join its Leadership Committee. Reporting to the General Manager, the role covers Sales, Events, Weddings, Revenue Management coordination, Marketing Communications and Digital Marketing, turning strategy and financial priorities into commercial plans that drive revenue, market share and brand value.

Key responsibilities

• Develop and execute an integrated Sales & Marketing business plan covering market segments, accounts, channels, events, weddings and communications.
• Lead commercial strategies for room, event and wedding revenue, demand generation and conversion, and set sales deployment, key-account development and prospecting priorities.
• Guide Revenue Management on pricing and revenue recommendations based on demand patterns and competitive conditions.
• Lead the commercial performance of Events and Weddings, including pipeline conversion, space utilisation and revenue delivery.
• Oversee marketing, PR, digital, advertising, partnerships and content, keeping returns and brand standards consistent.
• Maintain commercial forecasts, pipeline, competitive intelligence, campaign analysis and executive reporting.
• Manage the department's budget, productivity, promotional investment, contracts, purchasing and financial controls.
• Recruit, coach and develop the commercial team, strengthen succession planning and ensure compliance with Hyatt policies.

Required profile

• Substantial senior leadership experience in luxury hospitality Sales & Marketing.
• Broad commercial exposure across sales, events, revenue collaboration, marketing communications and digital channels.
• Demonstrated ability to develop complex commercial plans and deliver measurable results.
• Bachelor's degree in Business, Marketing, Hospitality, Communications or a related discipline, or equivalent executive experience.
• Strong communication and presentation skills, able to engage senior leaders, owners, partners and customers.