Director of Sales & Marketing

About the role

The Director of Sales & Marketing leads the sales department of The St. Regis Singapore, a property with bookings over 300 peak rooms and significant local catering revenue. The role covers day-to-day leadership of sales associates, proactive and reactive sales, and overall responsibility for booking goals and property revenues.

Key responsibilities

• Manage the property's reactive and proactive sales efforts and develop a strategic account plan for demand generators in the market
• Evaluate sales channels such as Area Sales, Group Sales and electronic lead channels, and position the property proactively
• Manage the marketing budget for property-specific campaigns, promotions and collateral, and interface with regional marketing communications on regional and national promotions
• Develop property-wide strategies that meet the brand's target customer profile and deliver a return on investment for the owner and Marriott International
• Research competitors' sales strategies to grow occupancy and RevPAR, and attend sales strategy meetings
• Serve as the sales contact for the General Manager, property leadership, Group Sales and Area Sales, and as the customer advocate and authority on sales processes and contracts
• Execute Marriott's customer service standards and brand standards, and coordinate crisis communications and PR opportunities
• Build partnerships with local organisations, manage internal stakeholder relationships, and take part in local, regional and national tradeshows and client events
• Set sales goals, coach revenue-generating department leaders, and set goals and expectations for direct reports using the Leadership Performance Process
• Work with HR, Engineering and Loss Prevention on compliance, and partner with HR to attract, develop and retain talent

Required profile

• Either a 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management or a related major with 4 years of sales and marketing experience, or a 4-year bachelor's degree with 2 years of experience
• Preferred: 4-year college degree, demonstrated team supervision skills, lodging sales experience, and hotel industry experience showing progressive career growth