E-Commerce Executive

About the role

Sony Electronics Singapore is seeking a commercially minded E-Commerce Executive to drive sales and profitability across its four online channels: Sony Store Online (SSO), Shopee, Lazada and TikTok Shop. The role owns channel performance, platform content and marketing, and campaign pricing execution, working closely with Product Managers, Operations and the Customer Marketing (CMK) team.

Key responsibilities

• Own sales targets for each channel, track performance against monthly and campaign targets, and monitor channel P&L including commissions, fees, vouchers, logistics and ad spend
• Analyse performance drivers (traffic, conversion, pricing, assortment, competition) and propose corrective actions, then prepare channel performance reports and post-campaign reviews
• Manage product listings, content and storefronts across all platforms with Operations, ensuring brand consistency and compliance with approved product claims
• Drive qualified traffic to SSO and marketplace stores with Digital Marketing, and plan and run customer-centric campaigns on SSO, including seasonal campaigns, gamification and new customer acquisition with the CMK team
• Plan marketing calendars around mega sales (9.9, 11.11, 12.12) and product launches, manage vouchers, flash deals, bundles, sponsored ads and livestream or affiliate activity, and manage marketplace partner relationships
• Grow product registration from marketplace buyers into My Sony Rewards with the CMK team
• Align campaign prices with Product Managers, flag pricing conflicts and margin risks, and validate live prices and listings after upload

Required profile

• Bachelor's degree in Marketing, Business, Digital Commerce or a related discipline
• 3+ years of hands-on e-commerce experience managing brand stores on Shopee, Lazada and/or TikTok Shop
• Track record of growing marketplace sales while managing margin, platform fees and promotional costs
• Experience with a brand-owned web store (e.g. Shopify) is a strong advantage
• Preferred: consumer electronics, retail, FMCG or other brand-led DTC environments

Required skills

• Advanced Excel; Power BI or similar is a plus
• Solid understanding of marketplace mechanics and e-commerce metrics (traffic, CVR, AOV, ROAS)
• Familiarity with DTC, CRM and loyalty levers

What we offer

• Flexible work arrangement
• Medical benefits including physical health screenings and term life insurance
• AWS and variable bonus
• Special staff purchase rates and flexible benefits
• One day of corporate social responsibility time off per year
• Milestone gifts, wellness activities and curated training programmes