Global Head of Marketing

About the role

A fast-growing global FinTech platform serving enterprise customers across international markets is looking for a Global Head of Marketing to lead its next phase of commercial growth. The role defines and executes the global marketing strategy and builds and scales a high-performing marketing organisation, working closely with executive leadership, Sales, Product and Revenue Operations. The organisation is investing heavily in AI-enabled go-to-market capabilities.

Key responsibilities

• Develop and execute the global marketing and demand generation strategy aligned with commercial objectives.
• Build, lead and mentor a marketing team across growth marketing, digital marketing, content and demand generation.
• Drive pipeline growth through integrated inbound and outbound marketing across multiple international markets.
• Lead conversion rate optimisation across websites, landing pages and digital customer journeys.
• Own SEO strategy and drive AI Search, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and LLM visibility initiatives.
• Design and optimise outbound campaigns including email, LinkedIn, ABM, partner marketing and outbound calling.
• Partner with Sales, Product, Revenue Operations and Customer Success to improve pipeline, conversion and customer acquisition.
• Champion experimentation through data-driven growth, rapid testing and continuous optimisation.
• Leverage AI-powered marketing tools, workflow automation and analytics to improve productivity.
• Establish marketing KPIs, dashboards and reporting focused on qualified pipeline and revenue contribution.

Required profile

• 7-15+ years of progressive experience in Growth Marketing, Demand Generation or B2B Marketing Leadership within FinTech, SaaS or enterprise technology.
• Track record managing a multi-million dollar marketing budget with attributable ROI.
• Proven experience building and scaling marketing teams and delivering measurable pipeline growth and revenue impact.
• Preferred: enterprise B2B SaaS or FinTech background, experience marketing API platforms or enterprise software, and experience across international markets and partner ecosystems.

Required skills

• Demand generation, SEO, AEO, GEO, conversion optimisation, marketing automation and account-based marketing.
• Hands-on use of AI tools and LLM-enabled workflows.
• CRM platforms, marketing automation tools and data analysis.
• Strong communication, stakeholder management and entrepreneurial mindset.