Graphic Designer & Copywriter – Marketing Campaign Executive (Bank)

About the role

This position is with a leading financial services provider in Singapore, focusing on the Consumer Banking Group. The role blends graphic design and copywriting to create integrated marketing campaigns that drive product acquisition and usage.

Key responsibilities

• Conceptualise and develop end‑to‑end ATL and BTL marketing campaigns aligned with business objectives.
• Produce creative assets such as digital ads, banners, social media content, out‑of‑home media and other collaterals while adhering to branding standards.
• Write clear, concise and compelling copy tailored to specific customer segments and ensure regulatory compliance.
• Collaborate with product, insights, brand and performance teams to execute campaigns and optimise performance based on feedback and analytics.

Required profile

• Strong portfolio showcasing successful marketing campaigns with both design and copywriting elements.
• Demonstrated ability to develop integrated campaigns across ATL and BTL channels.
• Experience in the financial services or banking sector is advantageous.

Required skills

What we offer

• Exposure to a wide range of banking products and services.
• Opportunity to work in a central location within a multinational bank.