Growth Marketing Lead

About the role

Strongcore, a growing home‑appliance brand, is seeking a Growth Marketing Lead to work alongside the Marketing Head. The role is hands‑on, focusing on customer acquisition, funnel building and turning marketing spend into measurable business growth.

Key responsibilities

• Build and optimise end‑to‑end acquisition funnels across awareness, consideration, conversion and retention.
• Map customer journeys, identify conversion opportunities and develop audience segmentation and messaging strategies.
• Design and optimise landing pages, lead‑capture flows, EDMs and other conversion‑focused assets.
• Create lead‑nurturing, re‑engagement, retargeting and marketing‑automation workflows.
• Conduct A/B testing on audiences, creatives, copy, landing pages, offers and CTAs.
• Analyse funnel performance data and implement data‑driven improvements.
• Plan, execute and optimise paid campaigns on Google, Meta, TikTok and other platforms, managing search, social, display, YouTube, retargeting and remarketing.
• Manage advertising budgets, allocate spend based on performance and monitor key metrics such as CPL, CAC, ROAS, conversion rate, lead quality and revenue contribution.
• Use GA4, Meta Pixel, Google tags and platform analytics to track and evaluate campaign performance.
• Develop campaign concepts, messaging and creative angles based on audience insights and performance data.
• Plan, film and edit short‑form video and visual content for advertising and marketing campaigns.
• Create and adapt content for ads, landing pages, EDMs, websites and social platforms, writing persuasive copy for each.

Required profile

• 3–5 years of hands‑on digital marketing experience with a proven track record of owning campaigns end‑to‑end.
• Demonstrated initiative, results‑orientation and ability to work independently.
• Comfortable analysing performance data and translating insights into optimisation actions.
• Creative mindset with experience in content creation and video production.

Required skills

• Google Ads (paid search)
• Meta Ads (paid social)
• TikTok Ads
• GA4 (Google Analytics)
• Meta Pixel
• Google Tag Manager
• A/B testing
• Landing page design and optimisation
• Email marketing / EDM creation
• Marketing automation workflows
• Video filming and editing