Growth Products GTM & Program Manager, APAC

About the role

ServiceNow is looking for a Growth Products GTM & Program Manager for APAC, based in Singapore. You will be the go-to-market architect and program execution lead for the company's highest-priority growth products in the region: Security and Identity solutions (Armis, Veza), AI-powered employee productivity (Moveworks) and the AI control tower (AICT) suite. You will drive pipeline, sales activation and customer adoption across India, Asia & Korea and ANZ, turning global product GTM strategies into APAC-ready programs.

Key responsibilities

• Own the end-to-end GTM program for Armis, Veza, Moveworks and AICT across APAC, designing regional landing plans with global product teams.
• Drive sales activation and field readiness, building enablement programs, landing kits and competitive positioning.
• Lead AI-native sales acceleration across the APAC field, defining the approach, tracking adoption and working with the Head of APAC GTM and regional Business Managers.
• Manage program cadences, pipeline health, deal momentum and cross-functional execution.
• Partner with Marketing on demand generation, events and pipeline campaigns, and coordinate with partner teams to integrate the channel.
• Present portfolio performance in APAC pipeline reviews, QBRs and leadership forums, and act as the APAC voice to global product and GTM teams.

Required profile

• At least 10 years of total experience, with 5+ years in GTM strategy, sales strategy, product GTM or program management in enterprise software or SaaS.
• Demonstrated experience running go-to-market programs for emerging or newly launched enterprise products, including sales enablement, pipeline generation, field activation and adoption tracking.
• Strong understanding of enterprise software sales motions, specialist sales, channel/partner dynamics and the link between field sales and product GTM; experience with security, identity or AI products is a plus.
• Ability to manage four concurrent product motions at pace, prioritising through influence.
• Strong analytical skills, able to build pipeline models and present data-backed recommendations to senior leadership.
• APAC experience and regional awareness strongly preferred.