Head of Digital & Customer Marketing

About the role

Sony Electronics Singapore is looking for a strategic, commercially‑driven leader to own the Digital, Customer Marketing and E‑commerce functions. The Head will set the vision, drive performance and lead a multidisciplinary team to accelerate digital growth and deepen customer engagement.

Key responsibilities

• Define and execute the annual Digital, E‑commerce and Customer Marketing strategy aligned with business objectives.
• Own departmental KPIs, resource allocation and performance across Digital Marketing, CRM, Loyalty, E‑commerce and selected product‑marketing categories.
• Lead, coach and develop a cross‑functional team, establishing clear roles, career paths and a culture of innovation.
• Act as the primary liaison between local business units and regional headquarters on digital and customer initiatives.
• Drive digital transformation by evaluating, implementing and governing new marketing technology platforms.
• Oversee go‑to‑market and in‑store marketing for PlayStation, Reon and Xperia product lines.

Required profile

• Proven senior leadership experience in digital, CRM, loyalty or e‑commerce within a consumer‑focused environment.
• Strong commercial acumen with a track record of delivering revenue, traffic and customer‑retention growth.
• Excellent stakeholder management skills, able to influence cross‑functional teams and senior executives.
• Experience leading large, multidisciplinary teams and building organisational capability.

Required skills