Integrated Marketing Manager, CFD & Financial Industry

About the role

Hytech, a management consulting firm with offices in Australia and Singapore, specialises in digital transformation for fintech and financial services, serving global trading platforms and crypto exchanges. It is looking for an Integrated Marketing Manager for its CFD and financial industry business in Singapore, responsible for global marketing strategy, team leadership and omnichannel campaigns.

Key responsibilities

• Formulate and execute the global integrated marketing strategy and annual plan, integrating social media, content, KOLs, events, advertising and PR to drive brand exposure, user acquisition, conversion and retention.
• Build and lead the marketing team, set objectives and metrics, and deliver marketing targets on schedule.
• Oversee content, social media and paid advertising, optimising Google and social media ads to grow paid and organic traffic.
• Lead flagship campaigns such as product launches, trading competitions, incentive programmes, webinars, livestreams and financial summit partnerships.
• Manage global CFD and financial KOLs, investment thought leaders, industry media and partners, and define collaboration strategies.
• Plan and control marketing budgets, build data tracking and performance evaluation, and report regularly to senior management.
• Work with the brand team on brand values and tone, monitor public sentiment and run early-warning protocols for reputational risks.
• Collaborate with Product, Sales, Operations, Tech, Compliance and Design, and adapt headquarters strategies to regional markets.

Required profile

• Bachelor's degree or above; majors in Marketing, Advertising, Public Relations, International Business or Finance preferred.
• 5-8 years of integrated marketing experience, including CFD or financial industry exposure and at least 3 years of people management.
• Proven track record in strategy formulation, campaign design, execution governance and post-mortem analysis.
• Strong leadership, project orchestration and data-driven decision-making skills.
• Global mindset, compliance awareness and English as a working language.

Required skills

• Solid understanding of CFD business models, products and go-to-market logic.
• Familiarity with social media, KOLs, industry media and paid advertising.
• Data analysis, budget planning, cost control and marketing metrics (CAC, ROI, conversion rates).