Integrated Marketing Manager – TikTok Local Services

About the role

The Integrated Marketing Manager will lead growth and brand‑building initiatives for TikTok Local Services (TikTok GO) in the United States. You will shape how users discover local restaurants, hotels and attractions through TikTok’s POI, short videos, LIVE and search features, driving both user adoption and merchant success.

Key responsibilities

• Design and execute end‑to‑end user‑growth and mind‑share strategies, leveraging in‑app ad campaigns, creator partnerships and owned media.
• Define value propositions for TikTok native ads and In‑Feed Ads, optimizing CPM, CTR and conversion rates.
• Build and manage a tiered creator ecosystem for the US dine‑in vertical, launching content initiatives that boost organic engagement.
• Collaborate with TikTok US social media and PR teams to secure official announcements and industry coverage.
• Design co‑branded offline activation programs with ranked restaurants, creating in‑store materials and check‑in incentives.
• Identify and showcase flagship merchant success stories across diverse segments.
• Lead cross‑functional coordination with product, ads, creator operations, PR and merchant operations to align GTM timelines and metrics.
• Develop a comprehensive GTM performance framework tracking user penetration, merchant adoption, content volume and transaction conversion.

Required profile

• Bachelor’s degree or higher.
• 5+ years of experience in go‑to‑market, brand strategy or consumer‑internet marketing, with deep knowledge of the US market and local‑service landscape.
• Proven track record of designing and launching full‑funnel GTM campaigns, both online and offline.
• Strong data‑driven decision‑making ability and experience managing complex, cross‑functional projects.

Required skills