Key Account Manager - FMCG / Consumer Goods

About the role

A growing consumer goods company with an expanding presence in Singapore and the region is looking for a Key Account Manager to strengthen its retail partnerships, drive commercial performance and identify new business opportunities. Reporting to the business leadership team, you will manage and grow existing retail accounts while identifying new channels and opportunities to expand the company's market presence in Singapore.

Key responsibilities

• Manage and develop relationships with key retail partners, including major supermarket chains, pharmacy retailers and healthcare institutions.
• Drive sell-in and sell-out performance to achieve revenue and sales targets.
• Develop and execute account plans, promotional campaigns and in-store merchandising initiatives to maximise product visibility and sales.
• Work with external agencies and retail partners to ensure effective execution of marketing activities and product displays.
• Monitor inventory levels, stock availability and demand forecasts to minimise out-of-stock situations.
• Track sales performance, analyse account trends and identify ways to improve commercial results.
• Coordinate with internal stakeholders for timely order fulfilment, payment collections and operational efficiency.
• Identify and develop new retail partnerships, distribution channels and business opportunities.

Required profile

• Experience in key account management, sales or business development within FMCG, consumer goods or related industries.
• Experience managing modern trade accounts such as FairPrice, DFI Retail Group, Sheng Siong or other major retail chains is advantageous.
• Good understanding of retail operations, trade promotions, merchandising and sales forecasting.
• Strong relationship management, negotiation and commercial skills.
• Proactive, resourceful and self-motivated, able to work independently in a lean, fast-paced environment.