Market Manager Southeast Asia

About the role

Switzerland Tourism is seeking a Market Manager for Southeast Asia to lead the promotion of Switzerland as a premier vacation, travel, and convention destination. Reporting to the Market Group Leader Asia Pacific, you will be the regional champion for innovative and unconventional marketing initiatives.

Key responsibilities

• Develop and execute comprehensive marketing strategies tailored to the Southeast Asian market.
• Coordinate with the Zurich headquarters and regional offices to ensure consistent brand messaging.
• Manage multi‑channel campaigns, including digital, social, events, and partnerships.
• Monitor market trends, competitor activities, and tourism data to refine tactics.
• Oversee budget allocation and performance metrics for regional initiatives.
• Lead and mentor local marketing teams, fostering collaboration and creativity.

Required profile

• Proven experience in tourism or destination marketing, preferably with a regional focus.
• Outgoing personality with strong leadership and responsibility.
• Excellent communication and stakeholder management skills.
• Ability to work autonomously and drive results in a fast‑paced environment.

Required skills