Marketing Executive (Fashion)

About the role

We are seeking a dynamic, fashion‑forward Marketing Executive to drive our omnichannel presence and boost sales across retail and online channels. The ideal candidate blends creativity with hands‑on execution, turning business objectives into compelling digital campaigns.

Key responsibilities

• Create and launch promotional campaigns that increase sales and strengthen brand visibility.
• Optimize all digital content for SEO, social media, and relevant platforms.
• Plan and execute local and overseas marketing initiatives across EDMs, social media, website, and in‑store support.
• Produce and manage consistent brand‑aligned content for all marketing channels.
• Support product launches, seasonal promotions, and basic design work such as EDMs, website banners, and social media collaterals.
• Coordinate with external agencies on artwork and oversee styling for photoshoots and campaign shoots.
• Collaborate with the e‑commerce team to improve product visibility and conversion rates.
• Analyze campaign performance, conduct A/B testing, and deliver actionable insights.
• Monitor market trends, competitor activity, and customer behavior to inform strategy.
• Source, manage, and nurture KOL and influencer collaborations, handling sponsorships and giveaways.
• Document processes, improve workflow, and support cross‑functional marketing projects.

Required profile

• Current experience in a similar marketing role or readiness to step up.
• Bachelor’s degree in Business, Marketing, or a related field.
• Strong digital mindset with a portfolio that showcases relevant work.
• Detail‑oriented, creative, and technically adept.
• Excellent communication, teamwork, and time‑management skills.

Required skills

• Google Analytics
• Google AdWords
• Social media advertising platforms (e.g., Facebook/Instagram Ads)
• Email marketing (EDM)
• SEO optimization
• A/B testing

What we offer

• Opportunity to shape the brand’s omnichannel strategy in a fast‑growing fashion company.
• Collaborative environment with cross‑functional teams.
• Professional development and exposure to international campaigns.