Marketing Executive

About the role

The Singapore Fashion Council is seeking a dynamic Marketing Executive who is passionate about creativity, digital innovation, and driving positive change in the fashion industry. Reporting to the Head/Manager of Marketing, you will plan, execute, and optimise integrated marketing initiatives across both digital and offline channels.

Key responsibilities

• Support the planning, development, and execution of integrated marketing campaigns to boost brand awareness and business growth.
• Manage and optimise SFC’s digital presence, including the corporate website, landing pages, and social media platforms.
• Assist in implementing SEO, SEM, and Generative Engine Optimisation (GEO) strategies to improve online visibility.
• Develop, curate, and maintain a comprehensive digital content calendar aligned with marketing objectives.
• Collaborate with internal teams and external partners to ensure consistent brand messaging.
• Monitor performance metrics, analyse results, and provide actionable insights.

Required profile

• Forward‑thinking mindset with a strong appetite for learning.
• Collaborative attitude and ability to generate fresh ideas.
• Passion for fashion, sustainability, and storytelling.
• Excellent communication and organisational skills.
• Comfortable working in a fast‑paced, innovative environment.

Required skills

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Generative Engine Optimisation (GEO)
• Website and landing‑page management
• Social media platform management
• Digital content planning