Marketing Executive – MVNO

About the role

The Marketing Executive will lead GA‑driven marketing initiatives for CMLink, aiming to boost brand awareness, acquire new customers and increase footfall to service centres. Working closely with media agencies, creative partners, sales teams and channel partners, the role ensures seamless execution across both online and offline touchpoints.

Key responsibilities

• Develop and execute go‑to‑market strategies to drive acquisition and brand visibility.
• Collaborate with media and creative agencies on content creation and omni‑channel campaign execution.
• Provide marketing support for sales requests, including POSM material development and deployment.
• Manage visual merchandising requests for channel partners to maintain brand consistency in‑store.
• Coordinate with internal stakeholders and HQ to maximise initiative effectiveness.
• Monitor market trends and deliver proactive insights.
• Analyse performance data, produce reports and recommend improvements.
• Manage Chinese KOL relationships to expand brand exposure.
• Oversee community engagement on platforms such as Facebook, WeChat and Xiaohongshu.

Required profile

• Degree in Marketing, Business, Communication or a related field.
• 2–3 years of relevant marketing or communications experience, preferably in the telecommunications sector.
• Ability to work independently, multitask under pressure and meet tight deadlines.
• Strong stakeholder management and collaboration skills.
• Creative thinker with a data‑driven mindset.
• Excellent attention to detail and organisational abilities.
• Fluent in spoken and written English and Chinese.

Required skills

• Google Analytics