Marketing Manager – Campaign, Community & Content

About the role

We are looking for a proactive Marketing Manager to lead campaign, community and content initiatives for our premium men’s underwear brand in Singapore. You will own the full customer acquisition funnel, driving brand awareness, sales and loyalty across online and offline channels.

Key responsibilities

• Develop and execute integrated marketing campaigns for both online and offline channels.
• Create, curate and publish engaging content on Instagram, TikTok, YouTube, website, email and in‑store displays.
• Manage the community ecosystem, including influencer partnerships and user engagement.
• Plan, launch and optimise paid media across Meta, Google and TikTok platforms.
• Oversee interns, freelancers and external partners to ensure timely delivery of assets.
• Analyse performance data and adjust strategies to meet growth KPIs.

Required profile

• Solution‑oriented, high‑energy professional with strong strategic thinking.
• Excellent emotional intelligence and ability to collaborate directly with founders.
• Hands‑on, entrepreneurial mindset comfortable in a fast‑growing start‑up environment.

Required skills

• Instagram, TikTok, Facebook, YouTube, Reddit platform expertise.
• Meta Ads, Google Ads, TikTok Ads campaign management.
• Content creation and community management.
• Understanding of social media algorithms and paid/owned/earned media.

What we offer

• SGD 4,000 per month (contract, full‑time).
• Opportunity to evolve into a regional role with increased compensation within a year.
• Dynamic, creative environment in a rapidly expanding apparel brand.