Marketing Specialist – Campaign Strategy & Execution

About the role

We are seeking a data‑driven Marketing Specialist to support strategy, execution, and optimisation across client accounts. You will collaborate closely with the Founder, creative team, and performance specialists to plan campaigns, analyse results, and keep marketing operations running smoothly.

Key responsibilities

• Assist in planning and executing campaigns on Meta, TikTok, and Google platforms.
• Support launch planning for key promotions, seasonal pushes, and major initiatives.
• Coordinate with designers and content producers to deliver assets on schedule.
• Build basic ad setups, perform QA checks, and ensure campaign accuracy.
• Monitor performance, prepare weekly/monthly reports, and identify optimisation opportunities.
• Track budgets, pacing, and ROAS across accounts.
• Work with the creative team to align content with strategy and manage content calendars.
• Conduct weekly research on trends, hooks, and competitor activity.
• Support account managers with decks, updates, and client communications.
• Help develop SOPs, templates, and internal marketing tools.

Required profile

• 3–5 years of experience in marketing, social media, or agency environments.
• Strong understanding of paid advertising, content strategy, and analytics.
• Highly organised, proactive, and able to manage multiple projects simultaneously.
• Excellent communication and problem‑solving abilities.
• Fast learner, adaptable, and eager to grow.

Required skills

• Meta Ads Manager
• TikTok Ads
• Google Ads
• Canva
• CapCut
• Basic video editing

What we offer

• Exposure to diverse industries such as F&B, beauty, lifestyle, retail, and e‑commerce.
• Direct learning from the Founder and performance team.
• Opportunity to influence strategy and creative direction.
• Fast career progression for high performers.