Marketing Specialist

About the role

Miraco Nutripharm is seeking a Marketing Specialist to bridge brand identity with measurable e‑commerce performance across Shopify, Shopee, Lazada and TikTok. You will craft creative strategies, produce visual and video assets, and turn scientific evidence into compelling performance stories that drive traffic, conversions and revenue.

Key responsibilities

• Develop full‑funnel content strategies for B2C and B2B audiences, tailored to platform‑specific formats such as Meta carousel ads, TikTok Reels, and e‑commerce banners.
• Design and run A/B tests on creative elements, generating data‑driven insights to improve CTR and ROAS.
• Translate audience segmentation data into resonant creative themes for each stage of the funnel.
• Monitor competitive trends in the wellness and supplement space to keep brand messaging ahead of the curve.
• Lead end‑to‑end production of performance‑focused creative for organic and paid media, including rapid video and static asset creation.
• Utilize generative AI tools and prompt engineering to accelerate asset generation.
• Write high‑converting copy for ads, landing pages and social captions while adhering to brand voice and regulatory guidelines.
• Manage and tag all campaign assets for seamless deployment across Shopify, Shopee, Lazada and TikTok storefronts.

Required profile

• Passion for blending creativity, analytics and brand strategy within the health supplement industry.
• Experience creating and optimizing content for e‑commerce platforms and social media channels.
• Ability to work quickly in a fast‑paced environment and manage multiple projects simultaneously.

Required skills

• CapCut
• Adobe Premiere
• Generative AI tools
• AI prompt engineering
• Klaviyo email & WhatsApp marketing
• Meta advertising platform
• TikTok advertising platform
• Google Ads & YouTube Ads
• Shopify
• Shopee
• Lazada
• TikTok storefront management