Performance Marketing and Ecommerce Manager

About the role

We are seeking a Performance Marketing and Ecommerce Manager to lead the growth engine for a leading functional recovery brand in Singapore. Reporting to the CEO, you will own paid acquisition, D2C Shopify operations, marketplace channels and retention programmes as the brand scales across Asia.

Key responsibilities

• Manage and scale paid media across Meta, Google, TikTok and Shopee, handling budgets, creative testing and weekly performance reporting.
• Own the Shopify D2C store – optimise conversion rates, landing pages, average order value and post‑purchase journey.
• Drive marketplace performance on Shopee Mall and build TikTok Shop, overseeing campaign events, keyword bidding, listings and review generation.
• Establish and iterate Klaviyo email flows (welcome, cart abandonment, post‑purchase, win‑back, subscription onboarding) from scratch.
• Produce weekly dashboards tracking channel ROAS, CAC, AOV, subscription conversion and repeat purchase rates.
• Plan and execute the brand’s launch in Malaysia, including ad account setup, localized creative, Shopify storefront and marketplace presence.
• Leverage AI tools to generate ad creatives, draft copy, analyse performance and automate reporting.

Required profile

• 4–7 years of performance marketing experience for a D2C consumer brand, preferably with a Singapore‑based company that has scaled beyond SGD 5 M annual revenue.
• Hands‑on operator who has directly managed ad accounts and enjoys detailed optimisation.
• Strong commercial acumen with ability to own blended ROAS, payback periods and channel mix decisions.
• Comfortable working in a small, fast‑moving team during a brand relaunch.
• Willingness to be based in Singapore within 60 days.

Required skills

• Shopify analytics
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Klaviyo
• Shopee Seller Centre

What we offer

• Competitive compensation package in Singapore dollars.
• Opportunity to shape the growth of a market‑leading wellness brand.
• Access to AI productivity tools as part of daily workflow.
• Potential multi‑market exposure (Singapore, Malaysia, Hong Kong).