Performance Marketing Lead

About the role

Trust, a digitally native bank in Singapore, is seeking a hands‑on Performance Marketing Lead to own and optimise its paid acquisition engine. You will work closely with the Customer team to drive growth, improve efficiency, and support the bank’s expanding customer base.

Key responsibilities

• Define and execute the performance marketing strategy across search, paid social, app install, programmatic and affiliate channels.
• Manage a multi‑million‑dollar annual media budget, reallocating spend in real time based on channel efficiency.
• Plan, launch and optimise always‑on and campaign‑based activities on Google (Search, UAC, Performance Max), Meta, TikTok, Apple Search Ads and DSP platforms.
• Build and maintain a rigorous testing agenda for creative, audience, bidding and landing page experiments.
• Own mobile and web attribution end‑to‑end, including AppsFlyer/Adjust configuration, SKAN and ATT frameworks, and server‑side tracking.
• Partner with data and engineering teams to create dashboards, incrementality tests and marketing mix models.
• Integrate paid media with referral and on‑ground growth initiatives, ensuring complementary rather than cannibalising efforts.
• Lead and develop a small performance marketing team and collaborate with agency partners.

Required profile

• Proven experience leading paid acquisition strategies at scale, preferably in a fintech or banking environment.
• Strong analytical mindset with the ability to interpret KPIs such as CAC, ROAS, LTV and conversion rates.
• Demonstrated ability to manage large media budgets and optimise spend across multiple channels.
• Experience working cross‑functionally with data, product, growth and creative teams.
• Leadership skills to mentor and grow a small performance marketing team.

Required skills

• Google Search, Google UAC, Google Performance Max
• Meta Ads
• TikTok Ads
• Apple Search Ads
• Programmatic DSP platforms
• AppsFlyer
• Adjust
• SKAN (StoreKit Ad Network)
• ATT (App Tracking Transparency)
• Server‑side tracking and first‑party data collection

What we offer

• Opportunity to shape the growth of a fast‑growing digital bank.
• Collaborative, high‑velocity work environment.
• Access to cutting‑edge marketing technology and data infrastructure.