Performance Marketing Manager

About the role

We are looking for a highly‑driven and motivated Manager, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person has a strong understanding of paid performance marketing across search and paid social channels and thrives in a fast‑paced, dynamic environment.

Key responsibilities

• Manage performance marketing campaigns across multiple APAC and European markets, launching and optimizing high‑impact evergreen and integrated campaigns on paid search and paid social.
• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest‑ROI opportunities.
• Leverage AI and automation tools to streamline workflow tasks such as campaign setup, bid management, reporting, and creative iteration.
• Work cross‑functionally and cross‑regionally to develop, launch, and track high‑impact concepts.
• Identify opportunities, design and execute experiments, and present data‑driven recommendations to improve acquisition, engagement, and retention.
• Track and maintain campaign performance benchmarks, continuously gathering insights to build best‑in‑class practices.
• Measure, analyse, and report channel performance, supporting management in channel‑mix and budget decisions.
• Provide stakeholders with clear analytics on media performance and ROI.

Required profile

• 5+ years of hands‑on experience managing performance marketing campaigns (Web & App) across major channels such as Google, Apple, Meta or TikTok.
• Direct experience with app performance marketing (e.g., Google App Campaigns, Apple Search Ads) and/or paid social platforms; exposure to both search and social is a strong advantage.
• Solid working knowledge of analytics tools like Google Analytics, Adjust, and Appsflyer.
• Experience with pixel and mobile app measurement and tracking, capable of resolving ad‑operations issues.
• Proven track record of handling significant marketing budgets and optimizing campaigns at scale.
• Familiarity with performance KPIs (CPA, CPC, CPI, CPM, Attribution, LTV) and understanding of A/B testing, multivariate testing, and incrementality.
• Analytical, structured, and logical thinking with a proactive, well‑organized approach.
• Fluent verbal and written English.

Required skills

• Google Ads
• Apple Search Ads
• Meta (Facebook) Ads
• TikTok Ads
• Google Analytics
• Adjust
• Appsflyer
• Snapchat Ads
• Smartly
• Google Display Network