PR Executive – Luxury Travel & Hospitality (Singapore)

About the role

Heavens Portfolio is seeking a PR Executive to lead media and communications activities for its luxury travel and hospitality clients in Singapore. The role combines strategic planning with hands‑on media relations to boost brand visibility across traditional and digital channels.

Key responsibilities

• Support the development and execution of integrated communications plans for the Singapore market.
• Build and maintain strong relationships with journalists, bloggers, travel‑ and lifestyle influencers, and industry experts.
• Localise, distribute and pitch press releases, securing high‑quality coverage for client brands.
• Coordinate media familiarisation trips with tourism boards and airline partners.
• Plan and manage media events, interview opportunities and special project collaborations with luxury brands.
• Maintain an up‑to‑date media database and produce reports that demonstrate media and marketing ROI.
• Monitor competitor activities and handle routine administrative tasks.

Required profile

• Bachelor’s degree in Communications, Public Relations or a related field.
• Minimum 2 years of proven experience in public relations, media communication or event management, preferably within travel or hospitality.
• Excellent spoken and written English with strong interpersonal skills.
• Ability to work under pressure and meet tight deadlines.
• Passion for luxury brands and travel.

Required skills

• Proficiency with Microsoft Office applications.
• Experience using social media platforms for brand communication.