Product Evangelist (Content Creator & Streamer)

About the role

Razer is looking for a Product Evangelist to lead global product marketing for its Content Creator & Streamer portfolio, covering both hardware (microphones, webcams, lighting) and software tools. You will shape positioning, drive go‑to‑market strategies and help grow the creator ecosystem worldwide.

Key responsibilities

• Own the end‑to‑end global product marketing strategy for the creator and streamer product line.
• Develop and execute global marketing plans, positioning, messaging and value propositions.
• Plan and launch worldwide go‑to‑market campaigns in partnership with Product, Regional Marketing, Sales and Partnerships.
• Analyze market trends, customer insights and competitive landscape to inform product strategy.
• Manage launch timelines, marketing assets and campaign performance tracking.
• Collaborate with external partners and brands on joint initiatives.
• Support lifecycle and in‑product marketing to drive subscription conversion, adoption, engagement, retention and churn reduction.
• Assist the manager with budget management for the business category.

Required profile

• BA/BS in Business, Marketing or related field, or equivalent experience.
• 2–3 years of product marketing or product management experience, preferably in consumer electronics, content creation or gaming.
• Strong understanding of the creator economy and major streaming platforms (Twitch, YouTube, TikTok).
• Familiarity with software, SaaS and subscription‑based business models.
• Proven track record of successful product launches and marketing campaigns.
• Excellent communication, project management and analytical abilities.
• Passion for gaming, content creation and emerging technology trends.

Required skills

• SaaS business model knowledge
• Subscription metrics (MRR, churn, retention, conversion, freemium/premium tiers)