Regional Category Manager – Liquor (APAC)

About the role

The Regional Category Manager – Liquor will lead the APAC liquor portfolio, shaping strategy, driving commercial performance and nurturing supplier partnerships across the region. This senior position works closely with global stakeholders and regional commercial teams to grow market share for leading international liquor brands.

Key responsibilities

• Develop and execute APAC liquor category strategies in line with global direction.
• Lead assortment planning, promotions, pricing, markdowns and portfolio optimisation.
• Identify new business opportunities, regional brands and market expansion prospects.
• Build and maintain strong relationships with suppliers, distributors and brand principals.
• Support regional tenders, negotiations and commercial agreements.
• Analyse sales performance, market trends and KPIs to improve growth and profitability.
• Collaborate with country commercial teams, operations, demand planning and shop development.
• Provide market intelligence and insights across the APAC liquor landscape.

Required profile

• Minimum 10 years of experience within the liquor category.
• Strong exposure to APAC markets.
• Proven negotiation, commercial and business development capabilities.
• Analytical mindset with excellent stakeholder management skills.
• Effective communication and presentation abilities.

Required skills

• Advanced Excel proficiency.